seeks to promote artwork that is correlated with various aspects of ethnic culture, ranging from indigenous symbolism to scenes that show aspects concerning daily life, or various forms of one nation’s material heritage – traditional tools, vernacular architecture, forms of craftsmanship, traditional vehicles etc.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.